case studies
Washington Post
By offering a keepsake plaque with each obituary and celebration sold, the Washington Post was able to increase their close rates by 30%.
The Washington Post offered PopMount keepsake plaques with each celebration and obituary notice. This resulted in a 30% increase in their close rates.
- CLOSE Rate increase – 30%
# of Notices
Cost of Plaque
Increase Cost
Net Profit
THE Process
The Situation
The Washington Post experienced a significant reduction in celebration and obituary notice submissions.
They need to increase their close rates for interested customers.
The Solution
They found that by offering a keepsake plaque with each of their notices they were able to add value, increase their brand exposure and build goodwill within their local community.
“Customers LOVE the keepsakes because they are personal and permanent. That is why it is a part of our process at The Washington Post. We earn additional revenue over our cost, but the added value benefits the family. We give them something back and that has made the program very successful. “
To learn how you can include keepsake plaque with every one of your obituary and celebration notice your publication receives, contact us.
Click to Chat | Call (804) 232-4999 | Email Us
featured product
Hardi-Plaque
Our best-selling keepsake. Economical and modern, your customers will love their news shipped to them ready to display. Our proprietary product will last for generations without fading or warping. Your brand will always look amazing. Additionally, this product offers the most flexibility in sizing, edging and thickness.
Flexible Sizing
Ideal for Large Orders
Our Most Economical Plaque Option
