case studies

Virginia Business

Virginia Business experienced a 320% growth in keepsake plaque sales by partnering with PopMount to develop a comprehensive marketing strategy.

by The numbers

Virginia Business, with the help of PopMount’s Marketing Team, increased 2019 sales and reduced publication workload!

  • Content Keepsake Sales Increase – 320%

%

Online Store Sales Increase

%

Legal Elite Sales Increase

%

Conversion Rate for 100 People to Know

THE Process

Strategy

PopMount developed a comprehensive promotional strategy, prior to content release, to more effectively market Virginia Businesses products and e-commerce store with the publishers approval.

E-Commerce

PopMount created an online store, free of charge, to make ordering easy for the customer and hands-free for the publisher. All they had to do was approve the store updates and materials PopMount created for this campaign.

Multi-Channel

A detailed multi-channel promotional campaign was created, designed and scheduled to include print, digital and email marketing by PopMount.

Products

Product options were added to the store. Customers could choose to buy a small, medium or large plaque. They also had the option to buy the modern and economical wood plaque or upgrade to the sleek new acrylic plaque.

“We are so grateful to PopMount for developing these campaigns. The amount of time they have saved our team is invaluable. And sales are going great; we couldn’t be happier to have them as a partner.”

Kevin

Virginia Business

Check out the Virginia Business NewsKeepsake Store

To learn how we can help you increase sales for your existing store, or to get started working with us to set up your e-commerce store, contact us.

Click to Chat | Call (804) 232-4999 | Email Us

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