During their first year of sales, Philadelphia Magazine’s e-commerce store proves to be a tremendous success.
The GoalTo generate revenue and enhance their publication’s award season by offering a physical product winners can purchase through their website.
The ResearchBoston Magazine, their sister publication, offers award plaques and window clings through an online store.
The SolutionPopMount created a similar store online, which was promoted with direct mail and email marketing.
The ResultThe additional revenue they generated through their online store will augment their advertising budget.
“We are very pleased with the success of our store. We will set goals based on this year, but we expect next year to be even better.”
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