case studies

Philadelphia Magazine

During their first year of sales, Philadelphia Magazine’s e-commerce store proves to be a tremendous success.

by The numbers

Philadelphia Magazine sells Top Doctors, Top Dentists, Top Real Estate Producers, and Best of Philly awards. They also offer article/cover plaques and advertiser display plaques.

%

of all users made a purchase

Higher than industry average for e-commerce Store Sales

THE Process

The Goal

To generate revenue and enhance their publication’s award season by offering a physical product winners can purchase through their website.

The Research

Boston Magazine, their sister publication, offers award plaques and window clings through an online store.

The Solution

PopMount created a similar store online, which was promoted with direct mail and email marketing.

The Result

The additional revenue they generated through their online store will augment their advertising budget.

“We are very pleased with the
success of our store. We will set goals based on this year, but we expect next year to be even better.”

Philadelphia Magazine

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