case studies
Philadelphia Magazine
During their first year of sales, Philadelphia Magazine’s e-commerce store proves to be a tremendous success.
THE Process
The Goal
To generate revenue and enhance their publication’s award season by offering a physical product winners can purchase through their website.
The Research
Boston Magazine, their sister publication, offers award plaques and window clings through an online store.
The Solution
PopMount created a similar store online, which was promoted with direct mail and email marketing.
The Result
The additional revenue they generated through their online store will augment their advertising budget.
“We are very pleased with the
success of our store. We will set goals based on this year, but we expect next year to be even better.”
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