December is here, which means the New Year is right around the corner. Now is the time to start planning for a successful 2021. Looking for ways to boost your publication’s revenue? Here are six resolutions you can make to grow your NewsKeepsake store this year.
If you don’t have a NewsKeepsake store, don’t worry; you don’t have to go into the New Year alone. Partner with PopMount to make 2021 your most profitable year yet. Find out how here.
For those of you who do work with us, we recommend the following tips:
- Email us your content before you distribute to your readers.
Sending us your content each month will allow us to make sure your store is up to date. It will also make it easier for your customers to order cover and article plaques. We recommend sending us your content when you reach out to your printers—you can even CC us on the same email.
- Add store links to your site.
You could be missing out on thousands of dollars in revenue simply because your winners don’t know where to find you. Adding store links to your homepage, advertiser page, and award pages is an easy, yet powerful way to drive more traffic to your store. We can even provide you with a free digital ad to include on your website.
- Link your winners to your store the day before launch.
A simple email can go a long way. Many publications already reach out to their ‘Best Of’ winners to inquire about advertising. Including a store link in these emails takes very little time and often results in a huge payoff.
- Take advantage of our free marketing services.
We offer a range of free, branded marketing materials and services, including email promotions, social media posts, and digital ad design. These services will save you time and make you money. It’s a win-win all around!
- Get innovative with your award designs.
We’re able to print any design you create in vivid colors and stunning details. Browse our Best of Gallery to get inspired. Don’t be afraid to think outside of the box. When it comes to award design, the sky is truly the limit.
- Update your store offerings.
Our products go beyond plaques. We also sell vinyl banners, digital badges, window clings, and more. When gearing up for your 2021 ‘Best Of’ event, make sure to offer your winners the full array of award keepsakes.
As always, our team is happy to help you update and promote your store. Send us an email to make 2021 the best year yet for your NewsKeepsake store.
